CREATIVE DIRECTOR, BRAND STRATEGIST, PRODUCT DEVELOPER & AUTHOR.

Entrepreneurial at heart, over nearly two decades, I pushed the boundaries of my worldview by living and working in Hong Kong, New York, London, Vienna and Los Angeles –before Covid brought me back to my hometown of Sydney, Australia in 2021.

PASSIONATE ABOUT CREATIVITY, SUSTAINABILITY, PHILANTHROPY & EMPOWERMENT.

Tapped into the nuances of global culture and consumer currents that drive commerce, I have hands on experience working across fashion, ecommerce, retail, and luxury. With a head for strategic thinking and heart for creative collaboration, I thrive empowering individuals and teams to realise a vision. —This ‘vision’ precipitated my first foray into publishing. Over 5-years I went down a rabbit-hole, writing and producing Udotopia, an expansive art-history biography about the notorious artist, eyewear designer and ‘plastic-preneur,’ Udo Proksch. It launched in December 2019 at the Westlicht Museum of Photography in Vienna, Austria.

CONSCIOUS LEADERSHIP - conscious living

From handling an entire collection stolen at gunpoint in Paris hours before its debut, to switching industries after an 'Aha' moment in the Amazon, I approach my life with curiosity, empathy and humility. As the impact of my role in the fashion industry dawned on me, in 2019, I switched gears and completed Fashion's Future x United Nations Sustainable Development Goals program before establishing the L.A chapter of 10x10 Philanthropy; A live, digital event-based, crowd-funded platform that supports grassroots non-profits to amplify their outputs. Despite the wrath of COVID in 2020, our agile teams set new fundraising records to support the worlds most vulnerable.

Holistic coachinG - reconnect - heal - thrive

These days, my creative acumen and tenacious spirit finds balance and compatibility alongside my passion for holistic coaching, healing and personal growth. As the world grapples with a post COVID reality, empowering others to find re-connect and find their purpose is where I feel I truly can be of service. I am a certified as a Yoga Alliance 200hr yoga teacher, Transformational Life Coach, Neuro-Linguistic Programming Practitioner and Coach, Hypnotherapist, Time Line Therapy™ Practitioner and Reiki L2 energy healer. I wake up everyday just to see my clients have “Ahaaa moments” and turn their lives around!

COMMITTED TO EMPOWERING GENERATION “WE"

I might come across as meditating yogi and professional tea drinker, but I also love pushing my physical limits. In 2011 having never run a mile, I completed the "Gobi Desert March," a 160mile /250km ultra-marathon in the Gobi Desert, China. Attracted to high frequencies, if I am not chasing the sun (tan) or a tennis ball, you'll find me ocean swimming, skiing or hiking in the mountains.

To say I am determined and dedicated to the things I love is an understatement